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This website star-board.co.za has the following on the site, "Welcome to South Africas most popular Stand Up Paddle Boarding Selection." Our analyzers analyzed that the website also said " 2017 Starboard Stand Up Paddle Boards are now lighter and sexier than ever before." The Website also stated " Starboard introduces the NEW Hypernut Stand Up Paddle Board Shape which is taking the World by Storm. Explore new pathways on a Starboard Stand Up Paddle. The Highest Quality Inflatable Stand Up Paddle Boards available. Starboard introduces the Starship Inlfatable Stand Up Paddle Board. 2017 STARBOARD SUP GEAR NOW OUT." The website's header had starboard as the most important search term. It was followed by star-board, stand up paddling, and suping which isn't as ranked as highly as starboard. The next words they used was paddleboarding. whopper was also included but will not be seen by web engines.